How to Plan a Corporate Event: Plots, Powder, Parkin & Power Shortages
Today is the day that we remember one of the greatest non-events in English history: the attempt by (let’s face it) terrorists to blow up the Houses of Parliament - ‘The Gunpowder Plot’. Over the years, the celebration has gone by many names: Bonfire Night, Guy Fawkes Night , Fireworks Night, the worst night of the year if you are a an animal or have very small children...
Until 1959 it was illegal NOT to celebrate Bonfire Night in the UK but as events go, that November night back in 1605 was a bit of a damp squib: it wasn’t particularly well planned; security was poor; 36 barrels of gun powder sounds a lot but there is considerable evidence suggesting that the powder was too old and damp to properly explode and of course, ol’ Guido was caught.
However, if you want to understand how to plan a corporate event, you can actually take some direction from the whole ‘Bon-Fawkes-Works-Night’ thing.
Plots: if you are planning an event, make sure there is a reason for it. Why do you even need an event? What are the objectives? How will you know it has been a success? How will you communicate this need to potential attendees? Will they attend because they have to or will they actually engage in your event? The plotters had a clear reason even if the execution (no pun) didn’t go as planned.
Powder: Fireworks and rockets are a stalwart addition to the bonfire on November 5th and in many cases have replaced it completely. But they are what makes Guy Fawkes Night unique. When planning an event, ask yourself, what is it about your event that is unique and will cause a desire for people to attend and take part? If you are organising a conference, will your speakers and content ignite the audience? If you are organising a dinner or planning a party, will the entertainment light up the evening for your guests?
Parkin: The 5th is the traditional night for Parkin - a sticky gingerbread cake, baked with syrup and black treacle. Sweet, stodgy and a mega-dose of calories in every mouthful – just what kids love – whatever their age! Don’t scrimp on your catering. Food quality and provenance is now scoring higher than ever as a factor in whether delegates rate an event as successful. When planning your corporate event, make sure the catering is appropriate to your audience; that there is plenty of it and that it is served at the correct temperature. Neither soup nor sandwiches should be luke warm. Great food can often help delegates forgive any difficulties they have witnessed throughout the day. Whereas the smoothest event could be dragged down by poor food.
Power Shortages: Did you know that since yesterday and over the next few days, National Grid has instructed energy suppliers to make more capacity available? If they didn’t, the bonfire may actually be a useful form of heat and cooking! If you are planning a corporate event, make sure that you have the resources in place: the people (you might not want, or be able to deliver the event on your own); the budget (is it realistic for your objectives) and the biggest one of all... time. Take as much as possible and complete tasks as early as possible.
More advice, tips and free templates are available in our FREE 24-page, 9 step downloadable guide ‘So You Want To Run An Event?’ available on our home page.
Or if you‘re looking for a conference organiser, incentive travel company , dinner or party planner, to avoid your event plotting against you, give us a call on 0161 428 1115!
Assured Events organises events across Manchester, Cheshire, the North West and the rest of the UK