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How to Plan an Incentive Trip: Part 2 - Launch and Communication

Manchester Event Management Agency Incentive Trip

So you’re back from your recce, the expenses receipts have been submitted and the thousands of images you’ve taken are uploaded – what’s next?

Again, there are four broad stages to really driving your incentive and motivating a change in behaviour – after all – that’s what it’s all about:

1. What’s the plan?
You’ve seen the places, met the suppliers and tasted the atmosphere – so what are you going to recommend? You’re going to have a debrief with the client but you can’t recommend everything. Your first task is to gather your thoughts on what activities to include, places to visit, restaurants to dine at. Nothing is being set in stone, but begin to get a feel for what could be achieved. What mix of places and activities would work well for the group? And whilst you’re doing this – never forget your likely audience. Don’t go on what you’d like to do or what you think the client would like to do. Or if you are the client then put the group first. They won’t thank you for taking them on your own personal joyride, which they hate. Think of the demographic of your group.

Top Tip – include plenty of downtime. People always appreciate breathing space on incentive trips. Sure - they want fun stuff to do but energy reserves soon begin to drain!

2.  Make some noise
If you haven’t already done so (and timing will dictate this) hold a launch event to acknowledge the start of the incentive. Whether a single office or over multiple sites, get the message and objectives out there, not to mention the rewards, with branded material, desk-drops… perhaps you could set up a microsite. Teaser desk-drops can work wonders. If they are on message, the item will stay around on a desk forever! Try and keep the theme relevant to the reward but you can also mark the occasion by breaking the routine – perhaps bringing in a special lunch or themed snacks.

3.  Communication
Psychologists tell us that we all love rewards, even if that just means finding out some new information – learning something interesting. So, why splurge the whole plan in one go?

By all means share the big picture but save the detail for later on. For our clients, we often create a teaser email campaign so every few weeks everyone gets a little more insight into what they’re competing for. It gives participants a boost, reminds them about the incentive and how much they want to win it! We sometimes have spot prizes too so that interest is kept high week-to-week and especially for those that may not be in the front running.

4.  Winner takes all!
If at all possible, gather the troops in to announce the winners in person – another mini event. But if your players are all over the place then it will have to be done via the email comms. That said, you could still send them something that will arrive at their desk. Something that has the double effect of celebrating their win and showing colleagues that they could have won. Our winners’ presentations focus on the destination in some way: themed clothing, local produce, destination guide – and importantly – the full itinerary and a link to an incentive App.

The planning has happened, the incentive places have been won – in part three we’ll take you through what to do when it all comes together.

Until next time Eventurers!

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