Event Management Company - Manchester.

Serving clients across the UK

0161 428 1115

Social Media in Event Management

Social media has changed the way we all interact with each other and therefore, the way businesses interact with their customers.  When planning a corporate event, social media offers you a real chance to engage your audience and beyond before, during and after your event.

Here we will focus on the 4 largest social networks with two tips that you can easily adopt to integrate social media into event planning.


  • Create a hashtag (#) for your audience to use when talking about an event, e.g. #SMawardsnight – this will encourage users to track your event and make it easier for people who may be interested in your content to find you

  • Information can be easily shared on Twitter, which is key for conferences, building on ideas and spreading key messages.


  • Post details of event in the events section of Facebook – and leave it open for people to confirm that they are attending

  • Post photos after the event and ask people to tag themselves in them.  Take the opportunity to share video content, take polls and share ideas pre and post events


  • Share content, even consider live streaming – encourage interest for next year. Let key speakers etc introduce themselves.

  • Place video testimonials of satisfied clients here, bring your positive feed-back into life


  • Encourage forum discussion, invite key speakers and industry influencers. Start a group focussed on event content and engage with users afterwards.

  • Post updates in the run up to your event, review the event, and then post testimonials – and don’t forget to ask people to recommend your company and its individuals

Share this article:

Advice for exhibitors – Getting the most out of an...


Assured Events
Oak House
2 Gatley Road



T. 0161 428 1115

E. enquiries@assuredevents.com




Website design by