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How to Plan a Corporate Event

Plan a corporate event in Manchester Cheshire the North West

How to Plan a Corporate Event: Plots, Powder, Parkin & Power Shortages

Today is the day that we remember one of the greatest non-events in English history: the attempt by (let’s face it) terrorists to blow up the Houses of Parliament - ‘The Gunpowder Plot’.  Over the years, the celebration has gone by many names: Bonfire Night, Guy Fawkes Night , Fireworks Night, the worst night of the year if you are a an animal or have very small children...

Until 1959 it was illegal NOT to celebrate Bonfire Night in the UK but as events go, that November night back in 1605 was a bit of a damp squib: it wasn’t particularly well planned; security was poor; 36 barrels of gun powder sounds a lot but there is considerable evidence suggesting that the powder was too old and damp to properly explode and of course, ol’ Guido was caught.

However, if you want to understand how to plan a corporate event, you can actually take some direction from the whole ‘Bon-Fawkes-Works-Night’ thing.

Plots: if you are planning an event, make sure there is a reason for it. Why do you even need an event? What are the objectives? How will you know it has been a success? How will you communicate this need to potential attendees? Will they attend because they have to or will they actually engage in your event?  The plotters had a clear reason even if the execution (no pun) didn’t go as planned.

Powder: Fireworks and rockets are a stalwart addition to the bonfire on November 5th and in many cases have replaced it completely. But they are what makes Guy Fawkes Night unique. When planning an event, ask yourself, what is it about your event that is unique and will cause a desire for people to attend and take part? If you are organising a conference, will your speakers and content ignite the audience? If you are organising a dinner or planning a party, will the entertainment light up the evening for your guests?

Parkin: The 5th is the traditional night for Parkin - a sticky gingerbread cake, baked with syrup and black treacle. Sweet, stodgy and a mega-dose of calories in every mouthful – just what kids love – whatever their age! Don’t scrimp on your catering. Food quality and provenance is now scoring higher than ever as a factor in whether delegates rate an event as successful. When planning your corporate event, make sure the catering is appropriate to your audience; that there is plenty of it and that it is served at the correct temperature. Neither soup nor sandwiches should be luke warm. Great food can often help delegates forgive any difficulties they have witnessed throughout the day.  Whereas the smoothest event could be dragged down by poor food.

Power Shortages: Did you know that since yesterday and over the next few days, National Grid has instructed energy suppliers to make more capacity available? If they didn’t, the bonfire may actually be a useful form of heat and cooking! If you are planning a corporate event, make sure that you have the resources in place: the people (you might not want, or be able to deliver the event on your own); the budget (is it realistic for your objectives) and the biggest one of all... time. Take as much as possible and complete tasks as early as possible.

More advice, tips and free templates are available in our FREE 24-page, 9 step downloadable guide ‘So You Want To Run An Event?’ available on our home page.

Or if you‘re looking for a conference organiser, incentive travel company , dinner or party planner, to avoid your event plotting against you, give us a call on 0161 428 1115!

Assured Events organises events across Manchester, Cheshire, the North West and the rest of the UK

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Organising the AUE Annual Conference 2015

Organising the Conference, Dinner and Exhibition - we do it all!

Organising the AUE Annual Conference, Dinner and Exhibition


Each year, the Association of University Engineers (AUE) brings together delegates, exhibitors and retired members to network and enhance their knowledge and skills. Assured Events were briefed to organise this year's AUE Conference at the University of South Wales over a three day period. The objective of the event was to encourage university engineers to share knowledge and best practice between institutions, as well as meeting industry suppliers.

When planning an Association conference such as this, there's no escaping the fact that, the main challenge was to find the right balance between the exhibition time slots and the conference sessions, as well as the networking events that took place outside of the formal programme.

Over the course of the three day event, Assured Events answered the time-related challenges by having all refreshment breaks and lunches in the main exhibition hall. The catering points were positioned around the room in order to encourage the flow of delegates to all of the stands. An exhibition quiz also ensured delegates visited more stands, answering specific exhibitor questions in order to be entered into a prize draw.

Networking opportunities were also encouraged outside the exhibition space, for example at the informal dinner and Gala Dinner. The informal dinner on the first evening was held on site at the University of South Wales where attendees enjoyed some classic British games, as well as participating in live ice sculpting.

On the following evening the Gala Dinner was held at the National Museum in Cardiff. Guests were first directed through the museum's galleries into the drinks reception, before entering the Great Hall for dinner to the impressive sound of the Trechory Male Choir. Mirrored table tops and dramatic acrylic candelabra centre pieces, as well as up lighting all the columns in the space, had great impact as guests entered the room. Magic and mind play acts entertained guests at the tables during dinner, before the evening was rounded off with a motivational and inspiring speech by Richard Parks, the former Wales international rugby union player turned extreme environment athlete!

Although based in Manchester, we work with clients helping them to plan their conference or incentives all over the UK.

Assured Events had taken this event to new heights and we are already working on the 2016 event!
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